An EXTRAORDINARY brand is the foundation of an Extraordinary Business. At a recent live workshop it became crystal clear that many speakers and business owners struggle developing, defining and fine tuning their personal brand. Often because a business brand is very personal, it can be really challenging to develop a unique brand without outside help.
I used to be there too and that is why it brings me so much pleasure to see my clients overcome the big branding challenge. For example, I was just coaching one of my Platinum Stars clients on how to define and market their core message. It got her on the right path to developing her powerful brand so she could create more clients and income in her business. That client is certainly doing a Happy Dance because it helped her overcome this big stumbling block.
Many of you haven’t had a chance to work with me one-on-one so I thought I would help you get started in defining your brand with my number # 1 Branding Tip followed by concrete steps that you need to take.
# 1 Branding Tip for Extraordinary Results
If no one knows who you are, if your client reach isn’t big enough or you just want to expand your vision to increase your income than remember, YOU MUST BE MEMORABLE!
From your personality to your skill to the product(s) and/or services(s) you offer always think MEMORABLE!
HOW DO YOU BECOME MORE MEMORABLE?
To help you get started moving in the right and perfect direction, I wanted to share with you the first 4 steps in my branding checklist which is about defining and capturing the unique character of your business. Once you know that, you can start to fine-tune your brand and use it to promote it effectively and consistently.
As a Speaker and/or Business Owner, you need to define your brand by asking yourself these questions. Remember, to be honest with yourself.
If you don’t know the answer than you may want to hire a coach to help you clarify your message.
#1 What about you and your message makes you unique?
As a speaker you have to be willing to stand out and let “you” truly shine. We all have something unique about us. How can you bring that out in a bigger way and share with more people?
#2 What is your clear niche market and/or area of expertise?
The first thing you want to do is to define your focus by looking at the type of clients you work with; why they need your services and why do they purchase your products and/or services.
#3 What’s your company’s personality?
Create a list of words that describe your company such as committed, reliable, high value, expertise, authentic and fun, for example. Your company personality should be found in every marketing piece, your website, to your live presentations.
#4 Who is your ideal customer or target market?
Write down a list of your ideal clients and/or target market. Ask yourself these essential questions. Are they male or female? Are they local, national or international? What age group are they? Would they be considered low income, middle income or high income? Where do they live? Are they wealthy? Old Navy®, Gap® and Banana Republic® are three brands owned by the same company to reach different target markets. Do you know that Marshalls, Home Goods and TJMax are owned by the same company too?
When you get clear on your brand your potential clients will have a clear understanding of why they need you. It is time to define your brand, and what makes you STAND OUT FROM THE COMPETITION.
Abundant Love and Blessings!
AmondaRose
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