Are you a new speaker and want to know how to sell from the stage? Or are you an experienced speaker presenting to groups and you are unable to create new leads and sales? You are in the right place because I’ve been doing just that for over a decade. I’m super excited to share with you two tips that will help you sell from the stage.
How to Sell from the Stage with Ease, Even If You are a New Speaker
Watch the video below to find more insights on how to sell from the stage or scroll down to read the full blog post.
Find this video on how you can sell from the stage on Youtube.
#1 Creating Your Offer Based on Time
Tip Number one on how to sell from the stage is creating your offer based on the amount of time that you have with an audience.
If you’re going to ask people to make a financial investment with you, you want to compare how much time you are going to be with them as it relates to how much of a financial investment you are going ask them to make in your business services.
Let me give you few examples.
If you’re presenting for 45 minutes and you have some advanced speaking skills, you can successfully offer a $297 program or less. The reason that it is $297 or below is because you haven’t really had a lot of time to build a relationship with them.
If you are a Tony Robbins Type of Speaker
Now, granted, if you’re a Tony Robbins type of speaker, you can sell $5,000 program in 45 minutes. You’re watching this video because you want help and you might be just getting started. Or you might be going out and speaking, and you’re not selling from the stage.
If you have a 90-minute presentation, you can sell a $1,500 program or less because you have more time to build a relationship with the audience. You might even be able to make a bunch of sales on a $1997 program because in a 90-minute presentation you have more time with them.
Remember, if you have a half hour or 45 minutes, keep it to $297 or less. The more time you have with the audience, the higher your offer you can make, which is the investment that you’re asking them to make in your services can be.
#2 Check the Energy in the Room
Let’s get to the next tip which is tip number two on how to sell from the stage. Tip number two is you want to check your energy. Check your energy is key to successfully closing from the stage.
Because lots of times when it gets to the closing, many people change. Their body language becomes different. Their tone of voice might change. Their delivery is different than when they were giving great content and value in their presentation. Something shifted, and in the mind of the audience, the audience is saying something’s not right.
- They might be saying something’s not right from a conscious level.
- Maybe they can see it, they can feel it, they can hear it, or it might be a subconscious level.
- They’re saying in their mind “Wait a minute. I liked the speaker before. However, something changed about them.”
You want to make sure that your body language doesn’t change, the tone of your voice doesn’t change and all aspects of your presentation delivery doesn’t shift. A great way to do that is to make sure that you craft your closing from opening to closing.
When thinking about writing your closing, want to keep in mind that you have to open your closing, and you want to close you’re closing.
Practice, Practice, Practice
Once you have prepared your closing, you want to practice your closing because you want to make sure that you have the appropriate amount of time to present your closing.
If you have only half an hour for presenting, you’re not going to spend that much time on your closing. You might spend five minutes on your closing or even less or a little bit more, so you want to make sure that you’re really comfortable with it.
Practicing your closing will help you feel confident in your delivery. Plus, you can stay consistent in the delivery that begins when you first start presenting your content all the way to the closing element of your presentation.
These are two great tips on how to sell from the stage. Now go out there and do it from a place also from authenticity and heart because people want to buy from you when they like you. They appreciate the value that you offer, and they believe that you’re going to help them.
“Always speak to groups from an authentic heart-centered place.” ~AmondaRose