Raise your hand if you’ve ever been personally victimized by your own fear of charging what you’re (*gasp*) worth?
While you’d never put yourself in such an unprofitable pickle on purpose, it’s all too easy to fall into the trap of undercharging and overworking.
Maybe you did some research and priced your services based on what other people were charging (not taking into account that their experience and expertise are likely different than yours).
Maybe you offered low-ball price points when you first opened up shop to get your foot in the door, and now you worry that if you upped your rates, all your clients would disappear.
Or maybe—just maybe—deep down you don’t feel worthy of a higher price and you overwork yourself to the bone, for pennies, to prove your value.
Sound familiar?
You’re not alone. So many brilliant, talented business owners, coaches, consultants, and speakers are guilty of falling into this toxic cycle. And there’s only one way to fix it.
You have to change your mindset.
Humans have a lot of funny feelings about money. Most of which, don’t help us earn more of it .
We feel icky, scammy, and like we’re bad people if we dare to raise our prices so we can come up for air and stop working 60-hours a week to survive.
Because the truth is, you’re not a bad person. You’re a good person providing a good, valuable service.
If you struggle with charging what you’re worth, I want you to take five minutes of your day today and do this quick exercise:
Brainstorm all of the different kinds of value you bring to your clients. And I’m not just talking about the service they directly pay for (though, that is included), but all the other unspoken, often intangible benefits of hiring you.
Do you often give your clients more time and/or information that’s beyond the scope of your work?
Do you reduce the stress that weighs them down?
Do you give them the confidence to be their best selves?
After you’ve written down some of those, I want you to try and put a price tag on it.
If you give your clients, say, 10 hours back each week in which they didn’t have to worry about the task at hand—what would that be worth? What about if you make them feel more confident and capable of tackling their everyday challenges? What’s the monetary value for that?
My guess is that the value of the other benefits you offer either A) far exceeds what you’re charging or B) is priceless.
When you’re able to shift your mindset to see the true value of what you offer, you’ll find that it’s much easier to charge the kind of money that reflects that value. And the clients who really see what it is you’re giving them will be happy to invest in your services.
Need help getting your undercharging and/or overworking mindset in check?
I’d love to hear from you. Send me an email letting me know what’s holding you back from charging your worth and I’ll give you some tips on how to reframe the way you’re thinking about it.
If you’re interested in diving deeper into achieving accelerated speaking results and want to learn how to leverage your message to rapidly boost your business apply now for a 30-minute complimentary 6-Figure Speaker Strategy Session.
