Let’s get to it by asking a few short questions about your marketing strategy first.
- Is your business marketing speaking to those that are looking for you and your services?
- Do they clearly see you as the solution to their biggest problems?
- Is your core message in everything you do?
If you are not saying 100% without a shadow of a doubt, “YES!” then now might be the perfect time to re-evaluate your current business marketing strategies.
Whether you are new to business or you have been in business for many years like I have, you want to consistently re-evaluate your niche marketing strategy so that it speaks to your ideal market in every way.
Is it time for a Business Marketing Makeover?
If so, then here is a 4 Step Checklist as my gift to get you started.
My Business Marketing Makeover will give you quick ways for a new or improved look.
# 1 – New Outgoing Voicemail Message
Does your voicemail sound like this?
“Hi, this is (your name), please leave me a message at the sound of the beep”?
Or does it sound like a successful business such as “Hi. This is (your name). We specialize in helping our clients…… We are currently helping another client or out of the office. Please leave a brief message with your name and telephone number. In the meantime, we invite you to visit our website at _________.com. That is _________.com. Thank you for calling and have a great day!”
The second one absolutely represents you as the business professional you are.
Are you thinking it might be time for a change?
# 2 – New Professional Photo of You
If you want to be successful in business, you need to have a great professional headshot that expresses your personality.
A picture of you in your backyard or at a family function isn’t going to cut it.
You want your photo to say to the viewer “I need to work with that person.”
Every few years, have your photo redone so it clearly expresses the enthusiasm and energy of your business.
When it comes to the old head shot it is time to say “Out with the old and hello to the NEW.”
# 3 – New Tagline In Your Website Banner
Your business is evolving every day.
If your current tagline just doesn’t express clearly what you do, it is time for a change.
<It must be unique and memorable so you stand out from the competition.
From “Have no fear, AmondaRose is here,” to “High Impact Presentations with Heart for Maximum Results”, “6-Figure Irresistible Speaking for the Entrepreneur Who’s Ready to Create More Money, Clients and Breakthroughs in their Business!”, and “Invincible Speaker Mastery to Amplify Your Impact and Income.”
My tag line has evolved in my business and yours must too!
# 4 – New Professional Bio on Your Website and in all Your Marketing Pieces
Your Professional Bio evolves as quickly as you do.
Recently, I was the recipient of the International Association of Women in Business Coaching “Stars Achievement Award” and was recognized as a “Top-Idea Maven” by The Woman’s Advantage.
As soon as I received this recognition, I updated my professional bio on my website, my one page speaker sheet, and my media kit.
What have you left out of your bio lately?
I know you are up to great things.
Showcase those accomplishments!
Once you’ve followed these four simple steps to a business marketing makeover, it’ll be clear to your potential clients that you are the expert they have been seeking!
Example for a Successful Business Marketing Makeover
I want to share with you an example of how well niche marketing can work to help you to attract the clients that you want to work with. They need your specialized expertise!
One of my amazing speaker training clients, Donna DeMild, has become laser-focused on a very CLEAR niche market.
As a Speaker and a Coach, one of Donna’s programs is called “Weight Loss Maintenance Success Formula to Become a Weight Loss Surgery Success Story.”
After our VIP One Day Coaching Intensive she has gotten even clearer on her ultimate business vision and message.
“I am now gaining more popularity as an expert in my field. I’m owning who I am, what I know, and what my purpose is. I am grateful to AmondaRose for having the patience, understanding, and intuitiveness to show me how to seize the challenges that were blocking me and help me to unravel them.” ~Donna DeMild
Are you ready to become an empowered speaker? I am here to help and guide you. Check out my upcoming Empowered $peaker Event to learn the skills needed to get you booked and business leads!
P.S. If you aren’t sure if you need a marketing makeover, read Five Signs You Need a Marketing Makeover here:
Get expert speaking help and apply now for a 30-minute complimentary 6-Figure Speaker Strategy Session.